Tree House Humane Society reached out to Hoopla in 2018 for help revitalizing its annual array of events. Through a series of meetings and brainstorm sessions, the Hoopla and Tree House team devised two new events: the Cat’baret and the Cat Walk. With a new CEO at the helm, the organization was ready to revamp and rethink their overall development approach, with these two events as the linchpin.
Working closely with the development team and a rep from marketing and veterinary services, we ideated on the two events. Both rebrands served to catalyze new giving, new experiences, and increased donor engagement and support.
In 2020, when they were between development directors, Tree House again hired Hoopla to do an audit of these events and design a blueprint to the 2021 goals. Hoopla delivered a detailed set of recommendations and resources to launch them into success!
